Humanity Forum:
February 17th:
Creativity and Innovation: What Can HR, Coaches and Leaders Do?
Time: 1-2:30pm EST
Session Fee: Free
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WCI welcomes upcoming speaker:
Click for full speaker bio
Creativity and Innovation:
What Can HR, Coaches and Leaders Do?
Date: February 17th, 2011
Time: 1 – 2:30 pm EST
Session Fee: FREE
Sign up to become a WCI Founding Member

Forum Description:
Whether or not people are creative is not the issue. Being successful at creativity is what coaches deal with—in two ways. First, our clients come to us with the classic creative question: how do I overcome limitations or barriers to my reaching greater potential? Second, as coaches we face unique challenges with every client, drawing upon our own abilities to be successfully creative. Brain science provides knowledge and guides for action to help us support our clients and meet our challenges.
Successful innovators share three qualities:
- They see things, or think, differently. This is a large element of what is referred to as “creativity.”
- They manage their fears. This enables them to take risks
- Successful innovators require yet a third quality: social intelligence
The first two elements, creativity and risk-taking, are measured in the Creatrix® assessment developed by Richard and Jacqueline Byrd (www.creatrix.com). According to Byrd, creativity is “The ability to imagine new ideas and possibilities,” and risk taking means “Driving an idea forward in the face of adversity.” Multiply creativity by risk taking, according to this model, and you get “Innovation—The act (risk taking) of introducing something new (creativity).”
But that is not the whole story. All three of these are framed as qualities of individuals. For a species that clearly shares a social brain and a global context, this perspective is itself a limitation.
This presentation relies on brain science to achieve the following objectives:
- Identify two practices that help coaches and clients appreciate and make use of different perspectives that may represent creativity gold mines
- Recognize the three self-limiting results of fear: focusing attention, fueling action, forming memories
- Analyze and reframe the underlying drivers of fear: failure, exploitation, aggression, rejection
- Review the major categories of social intelligence, as summarized by Daniel Goleman: social awareness and social facility (Goleman, 2006).
- Discuss how to incorporate collaboration into innovative initiatives
Who Should Attend:
- Coaches and counselors who strive to be creative in their work with others
- Human Resource professionals, consultants, and other organizational leaders who would like to learn more about the brain science of creativity
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