Personal Branding Strategy for Coaches

Who Should Attend | Purpose | Why This Program | Key Learning Objectives | Dates and Time | Costs

Who Should Attend:

Coaches, counselors, consultants and other service-based professionals who serve people that are seeking to broaden their opportunities for personal and career development or career advancement.

Purpose:

The purpose of Personal Branding Strategy for Coaches is to provide a process for coaches and other service professionals to develop a recognizable, distinctive brand in their marketplace. A competitive brand is essential to attract ideal clients and generate a steady stream of income for your business.

Why This Program:

Coaches know how to coach and service professionals know their trade. However, you also need to have in place the technical pieces of how to market yourself and your business services — this is where many coaches fall short. This course will educate you on the most current trends in branding and specifically on how to market in a virtual shared learning environment, using a step-by-step model to get clear on your brand.

Key Learning Objectives:

Participants will learn to apply proven personal branding strategies to promote and grow their professional business. After completing the four group coaching modules, you will be able to:

• Clearly define a personal, powerful coaching brand
• Align your brand identity to your life purpose
• Understand the key factors that connect you with your ideal market
• Develop a compelling message and a practical brand strategy to help you stand out from your competitors

Dates and Time:

• Dates: 10/11, 10/18, 10/25 and 11/1/11
• Time: 7pm EST (75 Minutes)

Benefits:

• Access live sessions online – no travel required
• Implement a personalized plan of action using “plug & play” checklists and templates
• Have accountability and support from a network of like-minded individuals
• Able to work at your own pace – Replays allow you to review and apply information even when you miss a live call
• Small groups for personalized attention – no more than 25 participants per class

Costs:

$295 Introductory Rate

Course Curriculum:

1. Introduction to Personal Branding & Application for Coaches
   • Introduction to personal branding
   • The entrepreneurial renaissance & its impact on coaching
   • Unearthing the 5 Ps of your purpose
2. Create a powerful brand persona to identify and attract your ideal market
   • Clarify your market
   • Profile your ideal client
   • Develop a “persona” model
3. Get crystal clear on your remarkable difference
   • Discover your unique branding proposition
   • Know strategic positions for your brand
   • Develop a compelling message to stand out
4. Pull it all together
   • Express your branding strategy
   • Next steps and real world application

Content Delivery:

The class will be delivered in 4 weekly sessions via:

• Webinar – join by computer or telephone bridgeline

Technical Requirements:

We recommend a computer with the most current Internet Explorer or Firefox updates to view slides and to see your instructor. Audio can be accessed online or by telephone bridgeline using the number provided.

Course Materials (included):

• The Promotable Brand assessment
• Exclusive templates and checklists (.PDF)
• B.R.A.N.D. Roadmap

About Presenter:

Certified Purposeful Branding and Marketing Coach Tanya Smith is among the top rising professionals in online brand marketing. She is founder of Be Promotable, a coaching and consulting company that helps coaches, consultants, and other service-based solopreneurs be more visible. A gifted business strategist with a unique analytical style, Tanya’s specialty is in sharing step-by-step strategies and internet technologies that raise the visibility of entrepreneurs so they can market themselves as power players in their industry.

Over the years Tanya’s expertise has been finely groomed through higher education as an MBA and a number of professional certifications like the Certified Purposeful Branding & Marketing Coach, Certified Career Management Coach, Certified Leadership & Talent Management Coach, Professional in HR (PHR), Reach Certified Online Identity Strategist and more. Her perspectives have been featured in radio, print, and a number of well-known publications including Bronze Magazine and Build Your Business: 70 Tips From A Collection of Experts. She has been a guest speaker for various national organizations and events, including delivering a world-wide simulcast for the Army & Air Force Exchange Service (AAFES).

In 2011, Tanya was named in the top 10 of Most Intriguing Women by the National Association for Women on the Rise and 50 Fabulous Women Entrepreneurs by Black Business Women Online. She has been described by some as “a God-send” and by others as a “walking Google”. Her biggest accomplishment is that “my daughters and my husband inspire me daily to reach higher, think bigger, and live passionately with no regrets.”