Creating a branding strategy is probably the last thing on the mind of a solo business owner when they are juggling so many different things. BUT I promise you it can be the one thing that turns your business around from lackluster to golden.
I often have people ask what it takes to put together a branding strategy. So in today’s post I’m going to give you a 7 step formula for developing your own brand marketing plan. My plan is a living, breathing document and I can go back to it any time to find things I need when I’m preparing to promote my business through a radio show, on a sales letter, in an in-person networking event, and more.
If you take the time to complete the sections I’ll describe, you will be amazed at how much clarity you have to move forward.
Why is it a great idea to have a brand marketing plan? Because it can help you understand where you are now, how you want your brand to be seen, and what it will take to get you there.
Every solo business owner has a set of processes or systems that either promote their business very well or contribute to the business’ demise. There are really 3 essential systems that any successful business owner needs in place in order to automate the things they repetitively do over and over again, while adequately supporting the brand. These systems form the structure of success because they are the ways in which you continuously reinvigorate your business for expansion and growth.
What is a system? For purposes of this article, we’re going to define a system as follows: a set of integrated, interdependent processes that can be replicated over and over again to produce similar results.
This article is designed to explain the 3 critical brand support systems for real breakthrough in your business. These essential systems are key to ensuring your success and creating a structure on which your brand can thrive.
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Just in time for Father’s Day, this study looks at Today’s Dad as Caring, Committed & Conflicted about Work-Life – and that social and emotional intelligence really does matter to parenting and career engagement.
Upcoming certification programs on social and emotional intelligence for leaders, human resources, teams, coaches, counselors and parents begin Fall 2011 at workplacecoachinstitute.com
Click here for full article.
When using social media in the job search process, I emphasize how to create a social and emotional connection that attracts job or career offers. Below is a link to an article about the top three actions smart job seekers should not do when using LinkedIn.
Confused on how to use Twitter as a social media tool? Can’t figure out how to get your point across in a 140 characters? This useful powerpoint will teach you the ins and outs of Twitter in just a few slides. Click here to launch the Twits and Tweets powerpoint.